Kris Jenner told WWD that her daughter's business Kylie Cosmetics, which includes her coveted Lip Kits, has made $420 million in retail sales since its official launch 18 months ago. The company is projected to make $386 million in 2017—a 25 percent increase, the outlet reported Wednesday.
Kylie, who turns 20 on Thursday, released her first Lip Kits in late 2015 as a test line and established her company's name a few months later. The Lip Kits, her signature product, are so popular that new editions often sell out instantly after being introduced online—typically by Kylie herself, via Snapchat.
Rainer Hosch for WWD
Rainer Hosch for WWD
Initially, Kylie was not sure people would like her products.
"Launch day, I refreshed the page about a minute after we launched and everything was sold out," she said. "I thought there was a glitch at first."
"Kylie is hardworking, creative, focused and she has the most amazing work ethic of anybody I'd ever met in my life and she really considers this her true passion, but an honor and a huge responsibility," Kris continued. "And I see that and I think, 'This is my little mogul. She's amazing.'"
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